Surviving the down market and coming out as the winner

A Case Study: 2000-2002 Bear Market
Consider the bear market that occurred between the spring of 2000 and the fall of 2002, often referred to as the "tech bubble" or dotcom bubble. As the monikers suggest, the problems in this market began with technology stocks, as evidenced by the more than 60% drop in the tech-laden Nasdaq index. But weakness in a few sectors quickly spread, eventually dragging down all corners of the equity map. Even the blue-chip Dow Jones Industrial Average (DJIA) fell over 25% during the period.

Leading up to the year 2000, the explosion of the internet led to dramatic innovations in all areas of technology, including data servers, personal computers, software and broadband transmission systems like fiber optics and cable. By the late 1990s, any company remotely involved in the internet had a sky-high market cap, giving it access to very cheap capital. Stocks with little or no earnings were suddenly worth billions, and used their stock currency to buy other companies, obtain bank credit and expand operations.

Meanwhile, non-tech based companies felt the need to get caught up technologically, and spent billions on equipment as well as activities related to "Y2K" preparation, further inflating demand for tech products, but it was an artificial demand that could not be supported over time.

The Snowball Effect
As always happens near the peak of a bubble or bull market, confidence turned to hubris, and stock valuations got well above historical norms. Some analysts even felt the internet was enough of a paradigm shift that traditional methods of valuing stocks could be thrown out altogether. But this was certainly not the case, and the first evidence came from the companies that had been some of the darlings of the stock race upward – the large suppliers of internet trafficking equipment, such as fiber optic cabling, routers and server hardware. After rising meteorically, sales began to fall sharply by 2000, and this sales drought was then felt by those companies' suppliers, and so on across the supply chain.
Pretty soon the corporate customers realized that they had all the technology equipment they needed, and the big orders stopped coming in. A massive glut of production capacity and inventory had been created, so prices dropped hard and fast. In the end, many companies that were worth billions as little as three years earlier went belly-up, never having earned more than a few million dollars in revenue.

The only thing that allowed the market to recover from bear territory was when all that excess capacity and supply got either written off the books, or eaten up by true demand growth. This finally showed up in the growth of net earnings for the core technology suppliers in late 2002, right around when the broad market indexes finally resumed their historical upward trend.

Start Looking at the Macro Data
Some people follow specific pieces of macroeconomic data, such as gross domestic product (GDP) or the recent unemployment figure, but more important are what the numbers can tell us about the current state of affairs. Bear markets are largely driven by negative expectations, so it stands to reason that it won't turn around until expectations are more positive than negative. For most investors - especially the large institutional ones, which control trillions of investment dollars - positive expectations are most driven by the anticipation of strong GDP growth, low inflation and low unemployment. So if these types of economic indicators have been reporting weak for several quarters, a turnaround or a reversal of the trend could have a big effect on perceptions. A more in-depth study of these economic indicators will teach you which ones affect the markets a lot, or which ones may be smaller in scope but apply more to your own investments.

Position Yourself For the Future
You may find yourself at your most weary and battle-scarred at the tail end of the bear market, when prices have stabilized to the downside and positive signs of growth or reform can be seen throughout the market.

This is the time to shed your fear and start dipping your toes back into the markets, rotating your way back into sectors or industries that you had shied away from. Before jumping back to your old favorite stocks, look closely to see how well they navigated the downturn; make sure their end markets are still strong and that management is proving responsive to market events.

Parting Thoughts
Bear markets are inevitable, but so are their recoveries. If you have to suffer through the misfortune of investing through one, give yourself the gift of learning everything you can about the markets, as well as your own temperament, biases and strengths. It will pay off down the road, because another bear market is always on the horizon. Don't be afraid to chart your own course, despite what the mass media outlets say. Most of them are in the business of telling you how things are today, but investors have time frames of 5, 15 or even 50 years from now, and how they finish the race is much more important than the day-to-day machinations of the market.

Truth be told, there are no safe sectors of the market now. Even the darling of recent couple years, Energey, is due for a correction due to mounting political and economic pressures. The safe play right now would be to buy index funds that track either the Dow or Nasdaq. Try the Ultra ETFs such as DDM or QLD, they return twice as fast as the index returns. Unless U.S. slips into a depression, which is very unlikely, investing in the Dow or Nasdaq index now should see a profit in a quarter or two.

Wait for the correction, then step on the gas pedal

To give you an idea in an anecdote, back in 2001, the executives running Australian mining giant BHP Billiton sensed that China's economic growth was gaining critical mass. So they commissioned a study on how the country's rapid industrialization might affect the global markets for copper, coal, iron ore, oil - all the stuff that the company pulls out of the earth and sells.

"The results were quite - well, 'outrageous' is probably the right word," CFO Alex Vanselow told me when I visited BHP's headquarters in Melbourne a few months back. "Because we didn't believe it. We thought something must be wrong. If our models were right, the pressure China would put on the world would be tremendous."

But the more they tinkered with their models, the more unbelievable the results became. The fast-growing per-capita income of China's billion-plus people pointed toward a massive thirst for raw materials. When the researchers added India's potential for growth - and its own billion-plus population - the numbers got even more extraordinary. And when they factored in the industry's inadequate investment in new production capacity, they concluded that over the next two decades there would be a historic demand-driven boom in the resources world.

Today, of course, the commodities boom that the BHP study anticipated is in full swing - and impossible to ignore. You see it every day in the $100-plus it now costs to fill up your SUV. Or the 39% increase in the cost of electricity over the past eight years. Or the fact that you're paying 20% more for that box of pasta than you were a year ago.

As painful as all those rising prices can be for consumers, the bull market in raw materials has proved to be an awesome investment opportunity. Over the past five years the S&P 500 has had a total return of 59%. But over the same period, the diversified Dow Jones-AIG Commodity index has risen some 110%, and the S&P GSCI Commodity index, another broad measure, has jumped 141%. The price of gold has more than doubled, and crude oil and copper have soared more than fourfold. If you were prescient enough to go long on rice on New Year's Day, you've already seen a return of 33% this year. And don't you think you should take some profits in this run, when the commodities prices are taking from your paycheck already at gas pumps and groceries?

No wonder, then, that money is flooding into resource markets. According to Gresham Investment Management, institutional investors like pension funds and endowments had $175 billion in commodities at the end of 2007, up from $18 billion in 2003. Just as predictably, Wall Street has rushed out a flurry of new products geared toward individual investors.

But unless you happen to have a degree in mining and a cousin who works at the Chicago Mercantile Exchange, the idea of putting some of your precious retirement savings into commodities right now probably seems pretty risky. Isn't it too late? Aren't these markets way too volatile for investors planning for retirement anyway? And isn't investing in commodities too complicated for average investors? In short, the answers to those questions are: probably not, no, and no.

Let's start with the biggest, scariest question: Is the commodities boom now like Cisco stock in 2000 or Miami Beach condos in 2006 - i.e., a bubble?

Some of Wall Street's big brains seem to think so. In recent weeks strategists at Lehman Brothers, Citigroup, and Brown Brothers Harriman, among others, have volunteered the B-word and warned of a painful sell-off. The surging price of oil has prompted particular handwringing.

One enlightened observer who's not worried about a commodities collapse is Jim Rogers. The maverick investor, author, and one-time partner of George Soros famously predicted the bull market in hard assets back in the late 1990s and began putting his money in resources when most of us were still enthralled by the dot-coms. According to Rogers, the current highs may represent a market top, but hardly the peak.

"The bull market still has a long way to go," says Rogers. "Is it time for a short-term correction? I have no idea. And even if we are due for a pullback, that's not necessarily true for all commodities. Oil might be ready for a shock, but that doesn't mean that zinc is." (The price of zinc has, in fact, fallen by half over the past year because of a glut. Rogers says he's monitoring industrial metals for the right moment to buy more.)

History is on Rogers's side. As he likes to point out, research shows that over the past 140 years the typical commodities bull market has lasted about 18 years. Rogers calculates that the current boom kicked off in early 1999, which means that if it conforms to precedent, we have almost another decade left.

Even if you believe that most of the easy gains have already been gotten, there are other reasons for adding commodities to your portfolio. For starters, studies show that the performance of commodities as an asset class has very low correlation to stocks and bonds. That means that when stocks are up, commodities tend to be down. And vice versa. "You have to be prepared for bumps on the way," says Karen Dolan, director of fund analysis at Morningstar. "Commodities can be volatile, but adding them to a portfolio can actually reduce overall volatility."

A second important reason to add commodities to your investment mix - one that's especially relevant to those approaching retirement age - is to offset inflation. "As an investor you are exposed to a variety of risks," says Don Coxe, global portfolio strategist at BMO Capital Markets and another commodities bull. "If you own agriculture and oil, then you put in a built-in hedge for yourself because you're now somewhat independent of rising food and fuel prices."

For both of those reasons a growing number of financial planners and money managers are following the lead of institutional investors and spicing up traditional stock and bond recipes by putting 5% or 10% of a portfolio in commodities. "I think there's a new wave," says Tom Lydon, a financial advisor whose Global Trends Investments in Newport Beach, Calif., manages $75 million. "It's not overly aggressive to propose a 10% allocation at this point."

How do you begin? One way to get exposure, of course, is to invest either in mutual funds that focus on stocks of miners like BHP and energy companies like ExxonMobil, or to invest directly in the companies themselves. If you pick the right fund or stock, it can work out great. But because resource stocks are affected by the direction of the broader market, you lose the advantage of not being correlated with equities. During the past year, for instance, Exxon's stock rose less than 5%, while the price of oil doubled. From a portfolio-planning standpoint, it would be better to put your money directly into the hard assets themselves.

Luckily, this is one case in which Wall Street's marketing zeal works in favor of the individual investor. In the past couple of years dozens of new products have appeared that track both broad commodities indexes and narrower slices of the resource world. The main vehicles are exchange-traded funds. ETFs, as they're known, are funds that track indexes but trade like stocks. "It's very easy to build a well-rounded portfolio with just two or three ETFs," says Lydon, who also runs the website ETFTrends.com.

You can start with a single fund that tracks a basket of various commodities. For a basic foundation, Lydon recommends the PowerShares DB Commodity Index Tracking fund, an ETF that is pegged to the Deutsche Bank Liquid Commodity index. There are also exchange-traded securities that track the energy-heavy S&P GSCI Commodity index, the less concentrated Dow Jones-AIG Commodity index, and the wide-ranging Rogers International Commodity index.

Some of these products are structured in the form of Wall Street's newest fad: the exchange-traded note. Like their ETF cousins, ETNs can be bought and sold freely like stocks. But they are actually long-term debt securities. Essentially, when you buy an ETN you are lending your money to the issuing financial institution in return for a promise that it will pay you the equivalent of the return of a given index. One potential downside is that you are taking on the credit risk of the issuer. (So, for instance, you might want to wait a little while before buying the new Opta ETNs from Lehman Brothers, given questions about the bank's liquidity.) But most experts regard them as a safe and relatively efficient way to invest in basic indexes.

If you're looking for a more specific commodities bet with big upside, the best place to invest right now, say many observers, is agriculture. While the prices of corn, rice, and wheat have spiked recently - and food shortages have sparked rioting in Egypt and other countries - they have only just begun to catch up with the rest of the resources world.

Over the past five years the Dow Jones-AIG agriculture index is up 33%, vs. 59% for the Dow Jones-AIG energy index, for instance. But grain reserves worldwide are at lows not seen for decades. And new strain is causing increased volatility. Earlier this year the price of wheat shot up 61% before correcting. Again, the main driver is Asia's economic growth. "Billions of people are changing the way they eat, adding protein and calories to their diets," says analyst Sean Brodrick of Weiss Research. "That's a demand story you just can't shrug off. We need bumper crops to keep up with what people are eating now." If you're interested in adding some fiber to your portfolio, check out a pair of securities with comically unwieldy names: the iPath Dow Jones-AIG Agriculture Total Return Sub-Index ETN and the Elements Linked to Rogers International Commodity Index-Agriculture ETN.

Strategist Coxe of BMO Capital Markets is also bullish on an old commodities standby: gold. He sees it as a further hedge against both currency risk and the ongoing financial contagion on Wall Street. When investors panic about the prospects of banks, gold - a.k.a. "the one true currency" - tends to rise.

But investors might also investigate another precious metal: silver. Whereas gold touched new all-time highs above $1,000 an ounce earlier this year before pulling back, silver remains 60% below its 1980 record price of $44 an ounce, even after more than tripling over the past five years. Plus, potential new industrial uses for silver in cutting-edge batteries and nanotechnology could add to demand. The two-year-old iShares Silver Trust ETF makes it easy to add the metal to your portfolio, but, like many other ETFs, there is an annual management fee. This might be one commodities play where it pays to keep it old-school and buy some coins.